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Summary: This individual will be responsible for segment planning, strategy, objectives, development, launch, and support for assigned product lines.
Responsibilities: (Technical and Sales)
- Lead the development and execution of the annual business & marketing plan for assigned segment & associated product lines.
- Be the subject matter expert for these products, technically, and applications.
- Responsible for creating pricing strategy for new products or customers, complete price change requests including support information to define strategy & confirm pricing.
- Develop and manage the timing and implementation of detailed market and sales plans to support new products.
- Work closely with the product manufacturer to share product development feedback, market and channel needs and wants.
- Directly handle all quotation functions: sizing, selection, pricing; creating and issuing the quotation document. duties.
- Develop and communicate marketing and channel strategies to support segment / product sales objectives.
- Maintain regular contact with the Sales Organization, keeping them up to date on new announcements, providing support materials and emphasizing key areas of focus to support sales objectives.
- Manage production of all sales support materials, advertising, and promotion plans for assigned segment/product lines.
- Support assigned products at trade shows, provide input to MARCOM on priorities and key messages for each show.
- Responsible for competitive intelligence gathering and analysis for designated product line.
- Responsible for developing and presenting business cases for new business opportunities.
- Build and maintain relationships with OEM customer counterparts.
- Participate in product planning meetings with OEM customers.
- Ensure website is up to date with current product information. Promote use of social media channels.
- Manage the development and analysis of market surveys to discover concerns, opportunities, and to define improvement needs.
- Responsible for segment/product line pricing and profitability.
- Travel with field sales, train on selling the product, key buying attributes, etc.
- Create training curriculum for new employees and the sales team, participate in training events as the subject matter expert for assigned products. Lead, manage and develop direct report(s) as assigned.
- Other duties as assigned.
Qualifications/Experience:
- Bachelor's degree in engineering preferred
- 5 years of industrial sales, marketing, or related background in some/all of the following:
- Internal gear pump technology is a must
- Sales/marketing in industrial B to B market
- Experience in capital equipment sales
- Computer literacy within Windows environment, proficient in all Microsoft Office tools
- Ability to handle multiple demands simultaneously
- Self-motivated, with excellent organization and time management skills
- Excellent presentation, written, and verbal communication skills
- Must have good people skills and be able to develop good working relationships with the customers, distributors, sales group, staff, etc.
- Need to have a mechanical/technical aptitude (to be able to describe features/benefits to customers)
- Must demonstrate assertive leadership, negotiation, communication, and problem-solving skills
- Ability to travel approximately 50% of the time.
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