Company Overview

WP Beverages is a Pepsi-Cola franchise company that is majority owned by Wis-Pak. Wis-Pak is one of the largest and most successful cooperative companies in the soft drink industry. Minority owners of WP Beverages are all current or former owners of Wis-Pak Shareholders.

WP Beverages has been awarded the rights to sell and deliver Pepsi-Cola and other products in specific franchise territories where we operate. WP Beverages operates in four franchise territories:  Madison, WI, Rockford, IL, Iron Mountain, MI and Mitchell, SD.

In addition to carbonated soft drinks, we sell juices, teas, isotonics (sports drinks), cold coffee, energy drinks and bottled water. The majority of the products distributed by WP Beverages are through franchise, distribution, or license agreements primarily with PepsiCo and Dr. Pepper Snapple Group. However, WP Beverages is also the sales and marketing arm for Wis-Pak owned brands. These brands include DOC360 (, Klarbrunn Water, Hog Wash Juice Drinks, Glacier Blast Slushy, SUNNRYRIDGE Tea, and Harvest Ridge, Roasted Bean, and Rustic Roast Hot Coffee.

WP Beverages Vision: 

Our vision is to be the pre-eminent sales and distribution organization.

WP Beverages Mission Statement

Our mission is profitable growth through the sale and distribution of refreshing beverages, innovative customer-focused marketing programs and superior customer service.

Our Core Values

Our core values reinforce our Vision and Mission Statements. These are the values that will make you successful at Wis-Pak and WP Beverages.

Honesty: You understand the importance of telling the truth even when it means admitting a mistake.

Customer Focus: You listen and seek to effectively and efficiently meet customer needs. You also understand that customers can be internal (fellow team members) as well as external.

Continuous Improvement: You constantly evaluate your work and seek ways to improve. You understand that while we do things well, we can always improve.

Adaptability: You accept change as a necessity in order to remain competitive.

Teamwork: You understand that collaboration with fellow employees is key to achieving our company goals.

Strong Communication: You communicate well with internal and external customers and you share your concerns, as well as your ideas, for improvement.

Passion: You are passionate about your work and come to work every day committed to keeping our products number one in the marketplace. You are an ambassador for our brands!

Here are our 4 locations:
Pepsi-Cola of Madison   Pepsi-Cola of Iron Mountain    Pepsi-Cola of Mitchell      Pepsi-Cola of Rockford  
6176 Pepsi Way             N16370 Earle Drive                 305 S. Pepsi St.               7550 Beverage Blvd
Windsor, WI  53589       Hermansville, MI 49847           Mitchell, SD 57301           Loves Park, IL 61111

Company Summary
WP Beverages Pepsi-Cola
Number of Employees
(608) 846-1200
6176 Pepsi Way
Windsor, WI